by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
IFEA World Festival And Event City Award : IFEA World Festival And Event City Award
5.6 CREATINg HIgHLY VISIbLE PubLIC RELATIONS CAmPAIgNS FOR CITY FACILITIES AND SERVICES Agencies that provide services to events conduct promotional campaigns to their consumers when they are likely to be impacted by events – whether they are attending the event of not. For example, if an event requires the closure of the Sydney Harbour Bridge, there is an extensive campaing to advise the public, and to the event and non-event public to communicate safety, transport, access and other messages. The City has a significant number of highly visible communication platforms for event owners to leverage depending on the scale of the event. These include online resources, flyers, street furniture, banner poles, messages on transport services for example buses and ferries, Variable Message Signs or across the full range of media. The City of Sydney has a highly visible marketing communications campaign for Sydney New Year’s Eve including signage on the Sydney Harbour Bridge pylons, around the city, and on public transport. The campaign promotes key event and behavioural messages so attendees receive information to ensure best possible experiences, as well as to minimise negative crowd behaviour. The City of Sydney is committed to environmental sustainability and this forms part of the event and communications strategy. Festivals and events are also supported through innovative and creative endeavours. Sydney’s Town Hall was lit up to promote and support the opening of Mary Poppins The Musical. In 2010, Breakfast on the Bridge featured a football theme of ‘COMEPLAY’ to coincide and support the Australian 2022 FIFA Word Cup bid. A giant four metre high inflatable football ed the picnic goers onto the bridge. Image: Sydney Town Hall Images left to right: Crave Sydney International Food Festival, Breakfast on the Bridge 2010 credit: David Clare; Sydney New Year’s Eve (messaging on bridge pylons); City of Sydney; Mary Poppins The Musical (Matt Lee as Bert and Verity Hunt-Ballard as Mary Poppins) © Disney/CML 86 | IFEA WORLD FESTIVAL AND EVENT CITY AWARD |87