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IFEA World Festival And Event City Award : IFEA World Festival And Event City Award
• Economic impact - the ability of an event to drive new spend and/or future investment in NSW as a direct result of the event being held in the State. • Strategic and Marketing impact - the event’s effectiveness in driving marketing outcomes for Sydney and NSW. • Community impact - the event’s capacity to positively engage large and diverse sections of the community and generate community pride. The result is a diverse range of sport, arts, entertainment and cultural events. The City of Sydney and Events NSW have a strategic partnership, through a Memorandum of Understanding, which outlines how the City will support events, specifically business events and commercial creative events. Events NSW has a defined role in the event approval process, according to the event’s ability to return economic, strategic/marketing and community benefits. Events NSW will recommend the approval of investment for an event based on: 3.4 DEfInED rOlE Of ThE CITy In fESTIval anD EvEnT aPPrOval Approval for events operates through the City of Sydney or if the event has wide impacts, approval is coordinated through the Community Engagement and Events Division (CEED) of the Department of Premier and Cabinet. Very large, one-off events can also be approved under specific special event legislation. User charges apply when the services of government agencies, such as the Police and Ambulance Service, are required over and above the services normally provided to the community. The NSW Government recognises that an event can deliver significant social, economic and strategic benefits and therefore charges may be waived under the policy. 3.3 In-KInD SErvICES SuPPOrT There is significant in-kind support to events provided by Government. This may vary from providing expert advice about event organisation and city dressing, to the waiving of charges for services provided by the NSW Police, Roads and Traffic Authority and Ambulance NSW. Some aspects of these arrangements are captured in the Whole of Government Policy for the Application of User Charges for Major and Special Events which was introduced in 2003. Image: Vivid Sydney 2011 credit: David Clare Images left to right: Vivid Sydney 2011 credit: David Clare; Rosemont Australian Fashion Week 48 | IFEA WORLD FESTIVAL AND EVENT CITY AWARD |49