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IFEA World Festival And Event City Award : IFEA World Festival And Event City Award
The NSW Government, through the Australian International Sporting Events Secretariat (AISES) of the Industry and Investment Department, supports the efforts of companies and individuals in NSW seeking to win international event contracts. Engaging with members and experts in the events industry, both nationally and internationally, is critical to staying at the forefront in event development and innovation. In July 2011, Sydney took the lead in staging the first International Major Events Conference “Super Events World”. The conference spanned across both sporting and cultural events with a number of high profile national and international key speakers. It provided the forum to bring together event experts, government and industry to share best practice, create networking and knowledge sharing opportunities on a range of topics, and gain a greater understanding of how to better leverage events, including business extension opportunities. The ambition is for Super Events World to become a major international events conference which will be run alongside Vivid Sydney from 2012 in order to showcase the exciting work and outcomes of the creative industries in NSW. Support Material: Super Events World Conference Program, July 2011 Images: StGeorge Open Air Cinema credit: Belinda Rolland Images left to right: Sydney Chinese New Year Festival; City of Sydney; Bledisloe Cup; Australian Rugby Union Ltd; Australian Open Golf Champonship courtesy of Golf Australia 96 | IFEA WORLD FESTIVAL AND EVENT CITY AWARD |97