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IFEA World Festival And Event City Award : IFEA World Festival And Event City Award
12NSW State Plan, Annual Performance Report 2010, page 6 5.5 ENHANCINg ExPOSuRE TO THE ARTS AND OTHER CAuSES The NSW Government’s State Plan specifically seeks to increase visitation and participation in arts and cultural activity by 10% by 201612. The importance of festivals and events as a beacon for the arts provides the opportunity for visitors and Sydney residents alike to access the arts in a way that would not otherwise exist. Our festivals and events invite the best of world class talent to our shores, as well as celebrate our home grown assets and provide the opportunity for our local artists to actively showcase their creativity. The calendar is replete with recurring events such as Sydney Festival, Vivid Sydney, Sydney Film Festival, Sydney Writers’ Festival, the Biennale of Sydney and Parramasala. Through the Sydney International Art Series, Sydney’s two pre- eminent public art museums, the Art Gallery of New South Wales and the Museum of Contemporary Art (MCA), bring the world’s most outstanding exhibitions exclusively to Sydney each and every year. Sydney’s Powerhouse Museum will become the exclusive Asia/ Pacific venue and one of six sites internationally, to host Harry Potter: The Exhibition in November 2011 (the first venue outside the United States and Canada). It will be a major attraction for family audiences and attract more attention to Sydney as a place that supports its exposure to the arts and exhibitions. La Traviata: Handa Opera on Sydney Harbour in March 2012– an Opera on a floating stage complete with a giant chandelier with Sydney as its backdrop – endeavours to make opera more accessible, attracting a broad audience including opera lovers and those experiencing opera for the first time. Accessibility to the arts is key and all our major festivals include events that are free to the public, for example, Vivid Sydney and Sydney Festival provide core components of their program free of charge to the public. Family- focused events, in particular, provide parents the opportunity to engage with the arts with their children in a safe and considered environment. Sydney is home to the Sydney Symphony Orchestra, Australian Ballet, Opera Australia, Sydney Theatre Company and Sydney Dance Company. While Sydney events, from arts to sport, are diverse, a consistent, core theme sustainability. This is not only reflected in the kinds of events staged, but it is and promoted in industry best practices. Waste management plans that emphasise minimal waste, are required for all City of Sydney events. Events that partner with charitable organisations enhance exposure to important causes while acting as practical and sustainable solutions to the needs of those around us. Organisations such as OzHarvest, a food rescue charity that collects excess food from function centres, caterers, corporate offices, restaurants, cafes and tourist operators and provides that food to charities, have become invaluable event partners in this regard including a partnership with the 2011 Crave Sydney International Food Festival. A number of community organisations and charities are invited to share in the festivities of Sydney New Year’s Eve at the Lord Mayor’s Picnic. 1,000 children with specific needs and their carers are invited from over 50 charity organisations to celebrate and view the 9pm Family Fireworks. For many of these families the picnic is the highlight of their year as they do not often get the opportunity to enjoy a day out in a protected environment that caters to their needs. Image: Vivid Sydney 2011 credit: Dan Boud Images left to right: Helpmann Awards, David Campbell opens the show; James Morgan; Parramasala 2010; Jamie Williams Photography / ICE; 2010 ARIA Awards; David Anderson Photography 84 | IFEA WORLD FESTIVAL AND EVENT CITY AWARD |85