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IFEA World Festival And Event City Award : IFEA World Festival And Event City Award
To maintain and enhance the quality and integrity of events, suppliers are constantly challenged to use innovative and creative new ways to offer their services. (See pull out box above) Vivid is a good example of where suppliers across the whole of the lighting industry submitted technical expertise as well as actual lighting exhibits for the festival. Sydney New Year’s Eve is an example of multi- site coordination of suppliers providing services and support to an event. 4.8 ACCESS TO INDuSTRY SuPPLIES IN LOCAL mARkETS There is a host of suppliers readily available in the local market which event owners have access for event related equipment. These are routinely sourced by the event organiser. Examples of the supplies include solar powered lighting, audio, staging, projection, screens, plasmas, event fencing, rigging, riser stages and tiered seating banks, fireworks, communication links, portable toilets and site sheds, analogue and digital two way radios, lighting and sound. In 2010, the NSW Department of Education and Training rolled out its new Student Volunteering scheme across the State. Through this initiative, participating schools encourage their students to search for various volunteering opportunities. This combines a specific subject area or particular curriculum outcomes with community service or volunteering work11. stepping stones into the practical working field of events. The City of Sydney collaborated with the University of NSW Community Development Project and a range of other community organisations to develop The Super Volunteer Program (The Super V Program). This initiative provides students with the opportunity to work with people from various cultural backgrounds in local community events and cultural celebrations. guests at any conferences produced by Events NSW to strength the links between academia and practice. TAFE (Technical and Further Education) NSW has a partnership with the City of Sydney, providing students with the opportunity to volunteer for various events held within Sydney. The Events Unit within the City of Sydney provides some internship opportunities and usually engages students from institutions with the local government area who are studying Event Management courses. These direct forms of experience act as fundamental social networking through online communities has proved a very effective way to reach these audiences. Events NSW has a strong and growing relationship with The University of Technology, Sydney (UTS) – a leading provider of event management education at a tertiary level in Australia, providing both bachelors and masters degrees in event management. Events NSW provides internship opportunities for their students, guest presentations at the University, and facilitates placement of student volunteers at events. Faculty of UTS is also welcome various volunteer programs, which are fundamentally acknowledged within the city. An example of support was demonstrated during Parramasala through the large Indian student populations in universities based in Sydney CBD and Western Sydney. Parramasala provides a platform for Indian students to express their cultural identity with their friends, visiting relatives and their fellow students in the broader Indian community in the Parramatta region. The marketing of Parramasala focuses on creating networks with educational institutions and 4.7 EDuCATIONAL INSTITuTION SuPPORT Creating partnerships and networks with educational institutions has become increasingly important in developing and supporting Sydney’s event industry. A wide range of educational opportunities are available to students in Sydney – from formal qualifications in event management providing the essential theoretical elements, to vital industry experience through structured internships and work placement programs. Educational institutions also help local community groups through 11http://www.curriculumsupport.education.nsw.gov.au/volunteering/ Sydney New Year’s Eve fireworks display is regarded as the largest and most technologically advanced fireworks display in the world. Since 2009, microchip fireworks have been used enabling new pyrotechnic effects which last longer in the sky. Traditional fireworks create random shapes, whereas microchip technology creates spectacular designs with much more control. The 2009 event featured the most complicated Bridge Effect ever attempted. At approximately 36m x 36m and weighing more than 40 tonnes, it was installed on the bridge in 22 nights over three months. Programming took a year of planning and five days on site using more than 16 kilometres of rope light and more than 500 individual circuits. Images left to right: Vivid Creative Sydney 2011 72 | IFEA WORLD FESTIVAL AND EVENT CITY AWARD |73