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IFEA World Festival And Event City Award : IFEA World Festival And Event City Award
In November 2010, Events NSW created a marketing campaign to promote the broad range of events within the Sydney and NSW Events Calendar. It ran under the banner of “It’s ON! In Sydney”. Events NSW worked with Fairfax to produce the largest broadsheet print execution in the world, a four page ‘superpanorama’ featuring the NSW Events Calendar and details on events from December 2010 to April 2011. Support Material 3: “It’s ON! In Sydney” Superpanorama Images of Breakfast on the Bridge in 2010, as part of the Crave Sydney International Food Festival, were seen by millions of people across key tourism markets. The event generated more than 400 broadcast items, with a cumulative TV news average audience of around 83 million and almost 150 press articles, with a total cumulative press circulation of over 30 million. The international media highlight included primetime coverage in China reaching an estimated audience of almost 73 million viewers. 4.3 mEDIA SuPPORT Sydney has a well-developed media landscape including two major daily newspapers, The Sydney Morning Herald and The Daily Telegraph; over 15 free-to-air television stations (including digital stations); a range of pay-TV; commercial, non-commercial and community radio stations and vast array of on-line publications. Government and event organisers work closely with the media industry to establish collaborative partnerships, helping drive interest to cover event related launches and media interest during the event. Images left to right: “It’s ON! in Sydney” marketing activation; Crave Sydney International Food Festival, Breakfast on the Bridge credit: David Clare 64 | IFEA WORLD FESTIVAL AND EVENT CITY AWARD |65