by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
IFEA World Festival And Event City Award : IFEA World Festival And Event City Award
The importance of ‘Community Impact’ is reflected in Events NSW strategic intent when investing in festivals and events, evaluating capacity to positively engage large and diverse sections of the community and generate community pride. Local businesses enjoy the immediate economic benefits of high visitation numbers as well as the longer-term, strategic marketing returns that drive tourism outcomes and visitation well beyond the duration of the event itself. Community benefits include improved community pride and cross-cultural understanding. festivals and events allow businesses to engage with the local community via sponsorships, value in kind and marketing support. Image: Courtesy of Sydney Carnival 58 | IFEA WORLD FESTIVAL AND EVENT CITY AWARD |59