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IFEA World Festival And Event City Award : IFEA World Festival And Event City Award
of major events through the establishment of statutory authorities with defned roles and life spans. Examples include the World Youth Day Coordination Authority established to support World Youth Day planning. The Major Events Act also allows specifc powers to be activated in support of a major festival and event, as determined by the Government. A signifcant development has been the establishment within the NSW Police Force of the Major Events and Incidents Group. This section of Police is now a dedicated, highly trained group that works on planned public events. for each specifc event. They also determine generic event key messages such as safety and health issues and develop appropriate communications and advertising strategies for them. These groups have a permanent, full time secretariat to assist events in the lead-in, delivery and debrief phases of their event. Together these groups are an effective conduit for event organisers to communicate with government agencies about the possible impacts of the event on government infrastructure and operations. The NSW Government has successfully delivered a number Event communications plans are also coordinated on a whole-of- government basis through the Event Communications Group (ECG). Set up in a similar format to EOG, the group’s senior communication representatives ensure a cooperative, coordinated approach between government agencies in relation to event communications, supporting the campaigns executed by individual government agencies. The ECG is focused on ensuring that public key messages developed and disseminated by government are consistent, comprehensive and effective 3. Traffc and Transport including Transport NSW, State Transit Authority, Sydney Ferries, State Rail Authority, Roads and Traffc Authority and Sydney Ports. 4. Other agencies that can advise on events, for example, Sydney Chamber, Business Events Sydney, Industry and Investment NSW, Arts NSW and Sport and Recreation. Images left to right: World Youth Day, Baranagroo; Bledisloe Cup; Australian Rugby Union Ltd |51