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IFEA World Festival And Event City Award : IFEA World Festival And Event City Award
Key Details and Event Overview Top Executive Contract information Commercial in Confidence Produced by Events NSW Number of years event has been produced 2 years Date October Recurrence Cycle Annual Gross Operating Revenue (cash plus in kind) Commercial in Confidence Gross Operating Expenses Commercial in Confidence Total Sponsorship Support (cash) Commercial in Confidence Volunteer Count and estimated hours worked 144 volunteers, 500 hours Estimated cumulative attendance 1,000,000 Estimated unique attendance 800,000 Primary targeted marketing effort Local Estimated percentage of annual attendees from geographical areas 94% Local 4% Regional 1% Interstate 1% International Management staff professional certificates and or degrees in festival/event management Crave events were produced and delivered by numerous event professionals with international experience and who are widely respected in the events industry CRAVE SYDNEY INTERNATIONAL FOOD FESTIVAL October in Sydney now means food. The Sydney Morning Herald Crave Sydney International Food Festival was developed by Events NSW to engage the community, drive tourism, attract investment and create jobs. The festival offers a month long celebration of “extraordinary food experiences in unique Sydney locations”. In 2010, in partnership with Fairfax, Crave Sydney International Food Festival attracted over 1 million cumulative attendees and boasted 600 events making it the culinary highlight of the Calendar. There was Breakfast on the Bridge, the 2010 Australian Event Award winning Sydney Harbour Island Hopping, and the World Chef Showcase with the world’s best chefs cooking and teaching with Sydney’s favourites. Images of Breakfast on the Bridge were seen by millions of people across NSW key tourism and trade markets – including more than 400 broadcast items, with a cumulative average audience of around 83 million and almost 150 press articles, with a total cumulative circulation of over 30 million. The 2011 Crave Sydney festival program expands the event into regional NSW through regional food tours and activities at farmers’ markets across the State. The hugely popular 100 Mile Meal concept, which sources NSW produce using a geographic circle of 160km, will promote regional NSW food, wine and tourism. The concept will be expanded and culminate in a long table open air lunch for 500 in the heart of Sydney. Five regions will be selected to participate in the Sydney finale and compete for the 100 Mile Meal champion. The festival further enhances Sydney’s reputation as a world class dining and food destination. Information based on the results of Crave Sydney 2010 Support Material youtube video 5: 2010 Crave Sydney International Food Festival, Breakfast on the Bridge Images left to right: Long Table Laneway; Hamilton Lund; 100 Mile Meal; Glenda Grice; Night Noodle Markets; Fairfax 38 | IFEA WORLD FESTIVAL AND EVENT CITY AWARD |39