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IFEA World Festival And Event City Award : IFEA World Festival And Event City Award
• 37 per cent of Australia’s creative industry is located in NSW employing around 150,000 people in the areas of film, music, design, publishing, advertising, architecture, visual arts, television, performing arts, radio and electronic gaming. • 82 per cent of these creative industry workers live in metropolitan Sydney. • The creative industries employ 5 per cent of the NSW workforce and has experienced employment growth double that of other industries. Now in its third year, Vivid Sydney has established itself as an important feature of Sydney’s annual events calendar, and is based on a ground breaking event model. Vivid Sydney is a celebration of light, music and ideas, a multi- faceted event that expresses the creative energy of our harbour city. It demonstrates Sydney’s creative credentials and makes it a must attend event in the global creative calendar. Vivid Sydney is a summit, forum and playground for the creative industries – where they collaborate, experiment and showcase how creativity changes everything. It is where art, technology and commerce intersect. This positions Sydney as the creative hub of the Asia Pacific. Vivid Sydney is a celebration of light, music and ideas – a multi-faceted event that expresses the creative energy of our harbour city. The worlds creative industries are invited to Sydney annually to transform the city into a breath taking canvas of creative expression over a period of two weeks and three weekends. In turn, the public are invited to enjoy and interact with an array of immersive lighting experiences, live performances and inspiring ideas. Vivid Sydney is the region’s major winter festival and is strategically positioned to increase interstate and international visitation to Sydney during the traditionally quieter winter months. Image:Showcasing Vivid Sydney 2011 credit: David Clare and Dan Boud 34 | IFEA WORLD FESTIVAL AND EVENT CITY AWARD |35