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IFEA World Festival And Event City Award : IFEA World Festival And Event City Award
Support Material youtube video 3: Sydney New Year’s Eve Timelapse Key Details and Event Overview Top Executive Contract information Commercial in Confidence Number of years event has been produced 35 (Festival First Night has been produced for 4 years) Date 8-30 January 2011 Recurrence Cycle Annual Gross Operating Revenue (cash plus in kind) $AUD22,401,759 Gross Operating Expenses $AUD21,922,748 Total Sponsorship Support (cash) Not available Volunteer Count and estimated hours worked 240 volunteers – approx 2,500 hours worked 15 production secondments – approx 2,100 hours 12 marketing/communications interns – approx 2,000 hours 1 programming intern – approx 350 hours Estimated cumulative attendance 650,000 (not including Ferrython) Estimated unique attendance Not available Primary targeted marketing effort Local Sydney/NSW, national and international Estimated percentage of annual attendees from geographical areas *(Estimates provided by Sydney Festival) 83% Local 7% NSW Regional areas 4% Interstate 6% International SYDNEY FESTIVAL 2011 SYDNEY FESTIVAL 2011 CONT. Award and recognition received Best Major Festival & Event – NSW Tourism Awards 2003/2005/2009 2008 Helpmann Awards – Best International Contemporary Concert – Bjork on Steps of Sydney Opera House 2010 Helpmann Awards – Best Cabaret Performer – iOTA in Smoke & Mirrors, Best New Australian Work – Smoke & Mirrors, Best Symphony Orchestra Concert - Oedipus Rex & Symphony of Pslams, Best Original Score – Smoke & Mirrors, Best Special Event – Festival First Night 2011 Helpmann Awards – Best Cabaret Performer – Eddie Perfect in Misanthropology Small Business Partnership Award (Plated) Best Major Festival – Sydney Music Arts & Culture Awards 2009 Management staff professional certificates and or degrees in festival/event management Head of Programming – Bachelor of Technical Production Executive Producer Festival First Night – Bachelor of Technical Production Head of Business Development – Graduate Diploma (Arts Management), Masters of Management (Arts), Master of Public Administration Ticketing & Planning Manager – Master of Arts Management Professional industry involvement/membership Live Performance Australia, Confederation of Australian Major Performing Arts Festivals, Sydney Business Chamber Association of Asian Performing Arts Festivals, Sydney First Committee for Sydney, Sydney Arts Management Advisory Group Head of Marketing, Communications & Digital Strategy presented at a range of industry conferences/panels, including Ad:Tech (Sydney/Melbourne), Australian Direct Marketing Association Forum (Sydney), Australia Council (Brisbane) Image: Sydney Festival First Night; Prudence Upton 30 | IFEA WORLD FESTIVAL AND EVENT CITY AWARD |31