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IFEA World Festival And Event City Award : IFEA World Festival And Event City Award
With a live spectator audience close to one million, a national television viewing audience of nearly three million, and an estimated global viewing audience of hundreds of millions, Sydney is recognised as the place to be for New Year’s Eve and is one of Australia’s largest and most truly recognised global events. Sydney New Year’s Eve takes place on Sydney Harbour and along the 65km of foreshore land. Our famous iconic landmarks – Sydney Harbour Bridge and Sydney Opera House – are integrated and showcased during the celebrations. For the second year in a row the thrill of Sydney’s New Year’s Eve celebrations and unrivalled freworks were broadcast live to 47 countries. Events NSW, the City of Sydney and Tourism NSW joined forces to secure this New Year’s Eve broadcast to ensure the imagery was effectively managed and viewed across the world. The month long celebrations continue with Sydney Festival featuring Festival First Night. For three weeks every January, the Festival throws open the harbour city to Sydneysiders and visitors alike. In 2011, its 35th year, audiences from across the city, country and the world were enveloped in a spectacular program of music, dance, family entertainment, theatre, comedy and visual arts. Sydney Festival First Night is a free community event taking over the centre of the city, with local and international artists performing on open-air stages. Now in its fourth year and supported by the NSW Government through Events NSW, Festival First Night is an initiative to extend the Festival footprint and encourage visitors to stay in Sydney between New Year’s Eve and the opening of Sydney Festival. NEW YEAR IN SYDNEY 28 | IFEA WORLD FESTIVAL AND EVENT CITY AWARD