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IFEA World Festival And Event City Award : IFEA World Festival And Event City Award
6 Source: Tourism Research Australia, National Visitors Survey and International Visitors Survey, Events NSW. injecting money into the NSW economy via interstate and overseas visitation. In the year ending December 2010, 2.7 million international visitors (cumulative) and 7.2 million domestic visitors (cumulative) came to Sydney. In the same period, major festivals and events delivered NSW an estimated 4.1 million visitors nights (2.9 million domestic and 1.2 million international), the majority of which were for events staged in Sydney6. 1.8 ANNuAL ESTImATED CITY VISITORS ATTRIbuTED TO FESTIVALS AND EVENTS Sydney’s event program gives people new reasons to come to Sydney. Extensive research is conducted across events on the NSW Events Calendar to provide key insights, such as visitor travel patterns, participant profiling and participant satisfaction. Importantly, this research provides feedback in regard to the contribution festivals and events make in terms of These visitors contributed to the economy by injecting money into the hospitality and tourism industries, in turn demonstrating the strategy of using events as a means to drive visitation outcomes. In 2011 Vivid Sydney alone attracted around 400,000 people to the city throughout the duration of the festival. Support Material 1: Sydney’s primary indoor and outdoor festival and event venues. Images left to right : Sydney New Year’s Eve; City of Sydney; Jersey Boys – The Story of Frankie Vali and the Four Seasons credit: Jeff Busby 23 | IFEA WORLD FESTIVAL AND EVENT CITY AWARD |24