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IFEA World Festival And Event City Award : Annual Report
EVENTS NSW CORPORATE REPORT | 41 • More than 300,000 Sydneysiders and interstate visitor attended Vivid Sydney 2010 compared to 200,000 in 2009. • Sydney was one of only six cities around the world to host an International FIFA Fan Fest. Over 500,000 football fans flocked to the FIFA Fan Fest site in Darling Harbour over the four weeks of the FIFA World Cup. • The 2010 Sun-Herald City2Surf had a record 80,000 participants take part in the world’s biggest fun run. • Images of Breakfast on the Bridge were seen by millions of people across our key tourism and trade markets – including more than 400 broadcast items, with a cumulative average audience of around 100 million and almost 150 press articles, with a total cumulative circulation of 30 million. • Breakfast on the Bridge international media highlights included primetime coverage on China’s CCTV1 Evening News which alone reached more than 64 million viewers. • The inaugural Parramasala Festival transformed Parramatta with Indian and South Asian music, culture, art and dance. The festival featured headline acts Nitin Sawhney and Kailash Kher who were both in Australia exclusively for Parramasala. • As part of the new annual Sydney International Art Series, two exciting international exhibitions are being held in Sydney. The First Emperor: China’s Entombed Warriors at the Art Gallery of NSW and Annie Leibovitz: A Photographer’s Life 1990-2005 at the MCA. • The Sydney International Art Series is expected to attract around 350,000 attendees, including a significant amount of interstate and international visitors, which should generate up to $20 million in economic benefit to the state of NSW. • The Newcastle Jets hosted football superstar David Beckham, USA World Cup hero Landon Donovan and their LA Galaxy teammates for a sell-out one-off friendly match. • Regional events on the NSW Events Calendar generated in excess of $60 million to the State of NSW. • The 2010 Deniliquin Ute Muster attracted more than 25,000 people and over 10,000 utes.
IFEA World Festival And Event City Award