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IFEA World Festival And Event City Award : Annual Report
40 | EVENTS NSW CORPORATE REPORT DIRECT ECONOMIC IMPACT • The 2010 NSW Events Calendar, including Business Events delivered in excess of $600 million into the NSW economy. • Business Events generated in excess of $180 million in 2010. NSW EVENTS CALENDAR 2010 REPORT CARD 2010 TOP PERFORMERS • Our world famous Sydney New Year’s Eve delivered over $150 million into the NSW economy. • Tamworth Country Music Festival located in the country music capital of Australia and our spiritual home of country music, generated over $20 million. • The Sydney Gay and Lesbian Mardi Gras provided substantial return on investment. The event attracted over 20,000 overseas and interstate visitors who came to Sydney specifically for the event, injecting almost $30 million in new money to the State. The event also reached almost 100 million people from interstate and key international tourism markets via media coverage on the event (cumulative media circulation). • Top Gear Live returned for its second year in February and delivered an economic impact of close to $8 million to the State. • The Edinburgh Military Tattoo returned exclusively to Sydney in February 2010 to celebrate its 60th anniversary. The event attracted around 35,000 visitors from interstate and overseas, who came to Sydney specifically for the event and drove more than $18 million into the NSW economy. • The 2010 Australian Event of the Year - Bluesfest Byron Bay celebrated its 21st Anniversary over the Easter weekend at its new home – Tyagarah Tea Tree Farm attracting a cumulative attendance of more than 70,000 people over five days and generated over $15 million in economic impact to the State. • Jessica Watson returned home in May to a hero’s welcome at the Sydney Opera House forecourt. Jessica’s return generated significant global press coverage, with a cumulative circulation of over 300 million in interstate and key international tourism markets. This included significant coverage in international markets including Germany, USA and China. The hits on Jessica’s website were in excess of 3 million from over 160 countries on the day she returned. • The world’s spotlight shone on Sydney once again, as Vivid Sydney unleashed light, music and ideas across the city. Images of the illuminated Sydney Opera House sails and buildings on Macquarie Street generated significant interstate and international media coverage, with a total cumulative press circulation of 60 million.
IFEA World Festival And Event City Award