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IFEA World Festival And Event City Award : Annual Report
WHERE DOES THE MONEY GO? The NSW Events Calendar operates over a calendar year whilst Events NSW funding is provided on a financial year basis, with investments in particular events sometimes spanning two financial years. The following table therefore presents an indicative view of Events NSW expenditure and economic return, on a calendar year basis. This illustrates broadly how our money is invested and the returns generated for the various categories of events outlined earlier in this report. Indicative Figures ($m) Expenditure* Economic Impact+ EVENT Signature • New Year in Sydney • Sydney Carnival • Vivid Sydney • Crave Sydney International Food Festival • Sydney International Art Series 11 225 Sport (incl. International Football (soccer), Triathlon ITU World Series, NRL, World Rally Championships, Australian Open Golf, Surfest) 16 60 Lifestyle and Culture (incl. Parramasala, Mardi Gras, Tamworth, Bluesfest, MasterChef Live, The Wintersun Festival) 13 155 Other Calendar Events 1 35 Sub-Total 41 475 Business Events (with Business Events Sydney) 6 180 Corporate Support (incl. finance, technology, administration, Human Resources) 4 Total Events NSW 51 655 * Including supplementary funding. + Economic Impact is just one of several key measures used to evaluate event performance. Other considerations include marketing, community and strategic outcomes. It should be noted that at this stage of the NSW Events Calendar development, a proportion of annual event expenditure is earmarked for event development and not expected to derive immediate term economic benefits – see indicative funding charts. 34 | NSW EVENTS CORPORATE REPORT 2011 NSW Events Calendar, Expenditure and Economic Impact
IFEA World Festival And Event City Award