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IFEA World Festival And Event City Award : Annual Report
32 | EVENTS NSW CORPORATE REPORT Key areas that drove this success: – The development and growth of existing events, such as the Sydney Carnival. – The creation and development of new events, such as Vivid Sydney. – The acquisition of exclusive events to Sydney, such as the Edinburgh Military Tattoo. – The retention of events in the State of NSW including ARIA, Helpmann, and Inside Film Awards. – The development, acquisition and retention of regional events including Ironman Australia Port Macquarie, Bluesfest Byron Bay and FIA World Rally Championships. EVENT PERFORMANCE 2009/10 Events directly supported by Events NSW reached more than 1.7 billion people across key tourism and trade markets via media coverage generated. Key areas that drove this media exposure: – Significant coverage was generated by signature events on the NSW Events Calendar such as Vivid Sydney, Breakfast on the Bridge (as part of Crave Sydney International Food Festival), Sydney Carnival and the Australian Open Golf. – The homecoming of Jessica Watson, along with Rosemount Australian Fashion Week both also generated significant coverage in Australia and abroad. Events listed in the NSW Events Calendar are estimated to generate $600 million to the State economy in the 2009/10 financial year. Of these, the events directly supported by Events NSW (including business events) drove approximately $420 million in net economic benefit* to the State ($180 million from business events). Events have strong support within the local community with over 2.3 million NSW residents attending Events NSW supported events. Attendance figures are supported by the Events NSW “Community Tracker” research, which shows 91 per cent of NSW residents believe it is ‘important’ or ‘very important’ for Sydney/NSW to hold significant sporting, arts, cultural and/or community events. * The net economic benefit takes into account not only monies that flow into the State (primarily via visitor spend), but also monies flowing out of the State (i.e . payment for international fees and for out of State event suppliers).
IFEA World Festival And Event City Award