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IFEA World Festival And Event City Award : Annual Report
10 | EVENTS NSW CORPORATE REPORT With a live spectator audience close to one million, a national television viewing audience of nearly three million, and an estimated global viewing audience of hundreds of millions, Sydney is recognised as the place to be for New Year’s Eve. The month long new year celebrations continue with Sydney Festival featuring Festival First Night, where Sydneysiders and visitors reclaim the city and take to the streets for an evening of free live performances. Our focus is now on optimally aligning Sydney New Year’s Eve and Sydney Festival so that visitors stay for longer. We believe this strategy could deliver substantial benefits.
IFEA World Festival And Event City Award