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IFEA World Festival And Event City Award : Annual Report
Events NSW Objectives • Identify, attract and nurture events which provide significant economic, marketing and/or community benefits to Sydney and NSW; • Promote and develop a NSW Events Calendar of cultural, sporting, lifestyle, entertainment, regional and business events which bring year-round benefits; • Leverage off these events to maximise the overall economic, marketing and community benefits; • Endorse a strong regional focus to ensure economic, marketing and community benefits are shared throughout NSW; • Encourage investment, infrastructure development and other activities so Sydney and NSW can continue to be a leading host of major global events; and • Work co-operatively with the Government and the private sector to achieve the above. EVENTS NSW CORPORATE REPORT | 5
IFEA World Festival And Event City Award